Discover how to influence through storytelling just like the founder of Napster, Sean Parker in The Social Network. Find out how a statement of fact, a metaphor and a story differ in their results as tools of influence all through the lens of this film. A must watch video …just like the film!
‘how to tell a story’ ‘business storytelling’ ‘corporate storytelling’
In this video post, Yamini Naidu explores the importance of authenticity in business storytelling. Why do your stories need to be both factually true and authentically true? Why you need to believe in the purpose of your story and for congruence betwen your stories and your actions.
In this video, Yamini Naidu provides practical advice on how to successfully launch into a story in any context. Successful story segues do’s and dont’s.
Business storytelling creates ‘white noise’ around your message…instead of just noise. ‘White noise’, is the sound of emergency sirens that cuts through all the background chatter and grabs our attention.
KABOOM exploding the myth of the ‘natural born storyteller’!
Another example of business storytelling.
In business, how do you know if you story has worked? There are a couple ways to determine if your organisational storytelling was successful.
Business storytelling – Using schema’s and metaphors to help your messages stick.
Last week I was driving between appointments and listening to 774 ABC Melbourne. Waleed Aly (filling in for Jon Faine) was co hosting conversation hour with Health Services Commissioner Beth Wilson. Waleed Aly asked the question that was on everyone’s mind after he introduced Beth Wilson ‘Health Services Commissioner – you sound important but I don’t really know what you do?’ Beth …
I was walking my dog yesterday and came across this sign which made me smile and also reminded me so much of what we try and do in business every day. So often in business we are stating what we believe is the bleeding obvious and yet we get so little cut through and so little recall. Most …