As leaders we would all kill for a ‘man on the moon’ moment, when our communication moves and inspires people to action, that transcends possibility. So here are our top tips for creating your ‘man on the moon’ moments.
Writing with purpose: Love the “nub”
The nub para is critical when you are writing about ideas, when you want to deliver a message in a way that persuades your audience of its relevance at the very moment they encounter it. But what is it? and are you nub less? Here veteran journalist and communication thought leader Kath Walters shares her insights.