How do we persuade people to adopt our ideas, listen to what we have to say and even be inspired to act? If you lived in 16th century Venice, the answer would be easy. You would do it through fear, as suggested by diplomat and political theorist, Niccolờ Machiavelli. However successful, smart leaders in the 21st century know that hard …

What’s the secret sauce that makes some stories better than others and some storytellers more successful than others? The answers might surprise you. Small beats big In business storytelling, David beats Goliath every time. Quite often, my clients start by putting themselves under pressure, thinking that their stories have to be mega—about scaling Mount Everest or sailing around the world …