What is the most powerful brand in the world? Is it Apple, or Nike or, the new kid on the block Twitter? In a surprising result, the 2015 Brand Finance report has revealed that the most powerful global brand is Lego. Apple is number one in terms of brand value, but Lego has replaced Ferrari in the number one spot as the …
The dress that broke the internet
Last week the internet divided into two vociferous factions – all over the colour of a dress! Not since Monica Lewinsky’s infamous blue dress has a dress generated so much controversy. About 70% of people declared empathically that the dress was white and gold. They took solace in two things: it felt right and how could so many people be wrong? An equally …
What really matters in business?
I have a confession to make. I have become addicted to the Australian series of Shark Tank. It’s a master class in negotiation, pitching and influence all rolled into one! Shark Tank is where budding entrepreneurs pitch to potential investors known as sharks. The sharks decide whether to invest and negotiate deals for equity and capital. It is reality TV so it’s high drama! But …