Business storytelling creates ‘white noise’ around your message…instead of just noise. ‘White noise’, is the sound of emergency sirens that cuts through all the background chatter and grabs our attention.
Business Storytelling – The Myth of the Natural Born Storyteller
KABOOM exploding the myth of the ‘natural born storyteller’!
Business Storytelling for Leaders – What do you stand for?
Another example of business storytelling.
Invite your audience in
Walking past the building site for the new Royal Children’s Hospital. Love the way they invite us to do what we always want to do when we pass a building site – peep in . Notice the two peep holes – one at a child’s level? They are already making their target audience, parents and children feel included in the …
How do I know my story worked? What does success look like in business storytelling?
In business, how do you know if you story has worked? There are a couple ways to determine if your organisational storytelling was successful.
Goldilocks storytelling – getting your messages and metaphors just right
Business storytelling – Using schema’s and metaphors to help your messages stick.