Leaders often ask me, “How do we use business storytelling effectively in our presentations?” Smart, successful professionals know that stories can make your presentations memorable. Here are my top business storytelling techniques for presentations. It is important that every story you relate links to a message. Otherwise, you are wasting your audience’s time by being self-indulgent. Your stories are there …
How to use Business Storytelling like a Pro
Recently, I completed a stand-up comedy course at the School of hard knock knocks (I know!) No plans for a career change, just professional development that feeds into my speaking. The first thing our instructor said was, ‘All comedy starts with writing.’ You could have heard a pin drop in the room. None of us ever thought that comedy starts with writing! …
Universal versus specific in business storytelling
Why are so many films about love, or the battle between good and evil, or ‘coming of age?’ Because these are universal themes with which people across cultures or geographies can connect. In a sense, they all speak to our human condition. Universal is that which resonates with all of us. In Wired for Story: The Writer’s Guide to Using …
