Yamini Naidu interviews Noel Turnbull former journalist, public relations consultant and adjunct professor in communications at Melbourne’s RMIT university.
Only the real thing can do – Business storytelling for leaders
Another example of business storytelling.
So what do you do? The Health Services Commissioner and business storytelling that works
Last week I was driving between appointments and listening to 774 ABC Melbourne. Waleed Aly (filling in for Jon Faine) was co hosting conversation hour with Health Services Commissioner Beth Wilson. Waleed Aly asked the question that was on everyone’s mind after he introduced Beth Wilson ‘Health Services Commissioner – you sound important but I don’t really know what you do?’ Beth …
Empathy and humour anyone? Business Storytelling lessons from Junior Master Chef
Did you see the first episode of Junior Master Chef on Sunday? All eyes were on Anna Gare – the new judge. When Anna was introduced to her audience she said ‘I started cooking when I was your age and I could barely see over the counter’. Her audience laughed and immediately connected with her (I know I did). …
Inform or influence?
I was walking my dog yesterday and came across this sign which made me smile and also reminded me so much of what we try and do in business every day. So often in business we are stating what we believe is the bleeding obvious and yet we get so little cut through and so little recall. Most …