The 1999 movie, The Hurricane, was based on the true story of Rubin ‘Hurricane’ Carter. Carter, a talented American/Canadian boxer, was twice controversially convicted of – and imprisoned for – the same murder. In the movie, his character says: “He who bemoans the lack of opportunity, forgets that small doors many times open up into large rooms.” Sometimes the small things can make a big impact. So many of my clients …
Message mastery creates shift
Young men between 18 and 21 are at the highest risk in terms of road fatalities. But how do you get an 18-year-old man, who thinks he is invincible, to drive safely? The New South Wales Roads and Traffic Authority (RTA) recognised the problem it had. RTA knew the behaviour it wanted to shift. The challenge was to craft a …
Breaking bad, good, great…
What’s the difference between good and bad? Can we pinpoint the moment when a story we are telling moves from bad to good to great? When I’m pondering this difference, I sometimes think about poor Walter White from the TV series Breaking Bad – you know, he’s the high school teacher with cancer who turns into a drug kingpin so …