It was unusual to see Bono in a most “un-rock” moment recently. U2’s latest album was automatically added, free of charge, to all iTunes users’ libraries globally. This sparked not gratitude but ire and complaints. In a Facebook session to apologise for the presumptuousness, band frontman Bono said the move was “a drop of megalomania, a touch of generosity and a dash of self-promotion and deep fear that …
More power to your palette
My local shopping strip has recently mounted a campaign to get us all to shop locally. It’s interesting how the campaign organisers have presented variations on the same message. You can’t buy happiness, but you can buy local, and that’s kind of the same thing; “Keep calm and buy local!”; and Did you know if you spend $100 at a …
The grass is resting
When was the last time you tuned into the safety briefing on board a plane? It’s amazing to consider that even when our lives could depend on the information, we are recalcitrant with our attention! Similarly, every day our audience battles an information tsunami. Unfortunately, it multiplies our challenges as communicators: How do we grab eyeballs (attention)? How do we …
Lonely in Las Vegas?
What do you do when you are bumped off two flights and stuck in lonely, deserted Las Vegas airport overnight? Shoot a music video on your iPhone lip-syncing Celine Dion’s All By Myself to share with all your friends, of course! This is exactly what Dion super-fan Richard Dunn did and he was amazed when his video went viral with over 3.7 million views …