What’s the secret sauce that makes some stories better than others and some storytellers more successful than others? The answers might surprise you. Small beats big In business storytelling, David beats Goliath every time. Quite often, my clients start by putting themselves under pressure, thinking that their stories have to be mega—about scaling Mount Everest or sailing around the world …
Hijacked or Precious?
I introduced myself at a recent event as a business storyteller, which is what I am. There was a time when no one understood what the word meant. Not so today. The person next to me then introduced himself: ‘I am a storyteller too and tell stories with numbers.’ Everyone just looked confused. We later found out that he was an …