How do we persuade people to adopt our ideas, listen to what we have to say and even be inspired to act? If you lived in 16th century Venice, the answer would be easy. You would do it through fear, as suggested by diplomat and political theorist, Niccolờ Machiavelli. Successful, smart leaders in the 21st century know that hard power …

You can’t throw a stone without hitting a storytelling consultant today. Yet, I remember a lot of blank stares when we co-founded Australia’s first storytelling company 10 years ago. Our first 18 months were spent answering questions from puzzled people, such as ‘How can you storytell in business?’ and ‘Aren’t storytellers natural?’ Yes, we know today you can storytell in …