Business storytelling is defined as storytelling with a purpose and for results. But, sadly, sometimes the very word ‘business’ in business storytelling can do it a disservice. The term ‘business storytelling’ makes people assume that all your stories have to be about business. Nothing could be further from the truth! Let’s face it, most business stories (hmmm, there is no …
GOLDFISH MOMENTS AND HOW TO AVOID THEM?
Two young gold fish were swimming along and they met an older fish, who said “Morning, boys. How’s the water?” One of the young gold fish looks over at the other and said “What the hell is water?” This was a story shared by the late, great David Foster Wallace a brilliant American writer. Wallace said the point of the fish …
Changing the narrative in business storytelling ― Phil Knight and Shoe Dog
Just this morning, I was reading Shoe Dog: A memoir by Phil Knight, the creator of NIKE. It’s packed with personal and professional insights and stories. As you might know, in the 1990s, there were many damaging reports on Nike’s use of Asian sweatshops. In his memoir, Phil Knight shares how he and his team decided to make changes to …
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